Design • Los Angeles, CA, USA •
“I’m a graphic designer by day, and an illustrator by night. And I dabble in motion design, and video editing.”
Unraveled Artist Interview:
Q: What is your design philosophy?
A: I always try push for two things: Aesthetics and Clarity. I tend to heavily favor the former more than the latter, but the graphic designer in me will always be concerned about the message coming through. Of course, sometimes a little ambiguity in the whole piece is needed, which adds artistic value.
Q: What aesthetic or visual ideas affect you the most?
A: I favor the Art Nouveau period, which is why; Elegance will always catch my eye. It’s what inspires me and what I usually strive for in my designs. Little known fact: My Jack Russell’s name is Beardsley named after the Art Nouveau illustrator, Aubrey Beardsley.
Q: How do you understand the interface between sound and visual?
A: Sound and Visual are very important! Top two senses in my opinion. I don’t even count Smell and Taste anymore. What was the fifth sense again? But to be serious, I’m definitely more of a visual than an audial person. With that said, sound, or music in general, can inspire, fire you up, and evoke emotion, especially during the design process. So yeah, they go together pretty well I say.
Q: Briefly explain your creative process.
A: Sometimes I gather up a bunch of images for inspirations from books or the web. Sometimes I just sketch a lot of thumbnails and pick and choose the one I like the most. But the best ones are when I’m giving the corner of a ceiling a good thousand-year stare for minutes on end, looking like a weirdo, concentrating so heavily on visualizing a design in my mind. Something about those ceiling corners.
If I’m doing something for a client, the work is done when the objective for that project is complete. No need to dwell and linger. On to the next one. That’s not to say that I’m always 100% satisfied with my work, which is actually hardly the case.
Q: Do you believe in the process more than result or result more than process? Why?
A: Results! My pragmatic side will of course lean towards results. How else will you know if you’re work is successful or not. Its always a good feeling to look at a finished piece and think to yourself, “Wow I did that? Good job me!”
BUT, if the process is not thought out carefully and rushed, or have not invested the right effort, then the results surely ends up paying for it. I’ve done projects where I just went on auto-pilot mode, solely focused on getting the work done. Just to have managers and clients decline the work and thrown back at me. You have to put your heart and soul to every process! You have to put in the work in order to get the results. And more importantly having fun while you’re at it. So does that mean I believe in the process then? I’m confused, I don’t know anymore.
Q: Why do you value being part of an independent artist community?
A: The advantage of just going with my own opinion. Being able to shape the art however I like it, not because I’m trying to go for the most customers or the most sales. Doing the art, that I want to do. I don’t like to be micro managed. Independence is always good!
Q: What is the range of methods, materials and styles you are most comfortable working with?
A: I do everything digital now, but every now and then, I like to go back to the good ol’ paper and pencil.