Press Releases

Unraveled initiative for #BOSTONSTRONG released

April 25th, 2013


For the love of Boston.

Boston, MA ⎯ In response to the Boston Marathon bombings and their aftermath, Unraveled announces the release of three limited edition shirts in support of its hometown. A short run of twenty prints will be available for purchase during the Unraveled Launch Party on May 11th, 2013 and more will be available for purchase online. This initiative is made in collaboration with the City of Boston and all proceeds from these shirts is going directly to The One Fund Boston, Inc.

Featuring statements in the spirit of Unraveled’s existing slogan “hype for the hopefuls”, shirts are being made for both the residents of Boston and for people who wish to show support for Boston from elsewhere. Another shirt presents compassion for the 20 cities around the world also affected by makeshift bombs within the same week as Boston which can be worn as a statement of international solidarity.

 The Unraveled #bostonstrong shirts come with a complimentary 13 track mixtape presenting well-known musicians originally from Boston. Each song on the mixtape is accompanied by a written story of the artist and how they represent this city. Unraveled’s community of independent artists believe that the power of music has a unique ability to inspire hope.

“Good, honest music is a universal human language best suited to expressing complex emotions and ideas. When you weave spoken language through this music, you can achieve something unique – a form of communication both primal and refined, and fundamentally human.” – Arjun Ray, Unraveled Curator

Unraveled supports a spread of independent music through apparel design. Unraveled will launch its first collection of designs along with the #bostonstrong limited editions with eight Unraveled Artist live music performances on May 11th, 2013 at The Good Life in Downtown Boston. Direct donations will also be accepted for The One Fund Boston, Inc. at this event.

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